BIJA is born from the idea that all girls can be fabulous and beautiful regardless of being well-off or rich. Great jewellery doesn’t always need to be expensive to be beautiful. In the world of Dubai’s riches where every mall is decorated with multi-million dollar jewellery brand stores, there isn’t a big huge market for quality jewellery which is affordable for everyone. With that in mind and a handbag filled with bling and Dutch creativity, we at BIJA wanted to give back to all fabulous women of the Middle East and beyond.


This collection is specially designed for the Middle-Eastern market where ‘bling is still the thing’. Most women in the age of 18 till 35 who go out on the regular still prefer shiny crystals over thin, European style jewelry. The collection is made with a variety of unique acrylic patterns and layed-in with beautiful Crystals from Swarovski® which will shine at any occasion. The metals that are used are from Italian quality, nickel free, gold plated and carefully handcrafted with love right here in the UAE.

Bohemian Bronze
Bohemian fashion collections have been a stylish movement since the late 70’s. Bohemian icons such as the feather, the flower, and the dreamcatcher capture the sense of optimism, freedom, and femininity.
All our pieces are carefully hand craved with gold plated nickel free metals and layered-in with the finest Crystals from Swarovski.
Be the next lady who twinkles and shines on your next night out!


BIJA is proud to be part of Swarovski’s Ingredient Branding (IB) Program. The IB Program launched in 2015, guarantees that all products purchased from IB partners are using crystals from Swarovski. All BIJA jewelry created with crystals from Swarovski® will have the IB Seal featuring a high-security hologram technology on silver foil and a sophisticated tracking system with a unique identification number which can be easily verified online.


The positive power of the changing seasons, the need for optimism, the importance of handcraft, the celebratory power of forward-looking fashion. The new collection is about forward movement with a respectful nod to the past and present, these contrasts are celebrated in a spirit of lightness and refinement.
Five collections have been carefully designed and crafted to celebrate the new arrival of Spring Summer 2018. With beautiful crystals, simple design and enchanted summer colors. White, pink, purple, turquoise and green form the basis of this years summer collection.
Secret Scarabee 
Out of all multicolored creates that walk this earth, probably the scarabee captivates us the most. With its ever-changing colored body, It transforms at every turn it makes. This very special effect formed the basis of these series of jewelry.  Fueled het fondness!


Trends in Fashion change every day, but style never grows old. That’s what they say in the fashion industry and we agree. We at BIJA are not only interested in following current trends but also creating timeless pieces that withstand the test of time. Current trends help us give guidance in the selection of colors, materials, and shapes. It also helps us better understand what fashionable woman want and should have in their jewelry box.
We also do custom jewelry. We immerse ourselves in the brand and listen carefully to the whites of our client. We believe in collaborative efforts where we carefully design the pieces and select the materials all according to the client’s style and budget.