BIJA is born from the idea that all girls can be fabulous and beautiful regardless of being well-off or rich. Great jewellery doesn’t always need to be expensive to be beautiful. In the world of Dubai’s riches where every mall is decorated with multi-million dollar jewellery brand stores, there isn’t a big huge market for quality jewellery which is affordable for everyone. With that in mind and a handbag filled with bling and Dutch creativity, we at BIJA wanted to give back to all fabulous women of the Middle East and beyond.
This collection is specially designed for the Middle-Eastern market where ‘bling is still the thing’. Most women in the age of 18 till 35 who go out on the regular still prefer shiny crystals over thin, European style jewelry. The collection is made with a variety of unique acrylic patterns and layed-in with beautiful Crystals from Swarovski® which will shine at any occasion. The metals that are used are from Italian quality, nickel free, gold plated and carefully handcrafted with love right here in the UAE.
BIJA is proud to be part of Swarovski’s Ingredient Branding (IB) Program. The IB Program launched in 2015, guarantees that all products purchased from IB partners are using crystals from Swarovski. All BIJA jewelry created with crystals from Swarovski® will have the IB Seal featuring a high-security hologram technology on silver foil and a sophisticated tracking system with a unique identification number which can be easily verified online.